http://www.opposableplanets.com/video/2008/12/state-of-the-mediasphere-jeffrey-coles-presentation/ Social Tools Follow Social Rules Sun, 28 Feb 2010 22:27:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.opposableplanets.com/video/2008/12/state-of-the-mediasphere-jeffrey-coles-presentation/comment-page-1/#comment-284 “Silicon Valley’s First Phone Company” -A conversation with Ted Griggs | Tech-monkey.info Blogs Sun, 28 Jun 2009 00:03:18 +0000 http://www.opposableplanets.com/?p=115#comment-284 [...] many telcos are happy with their triple plays and rich subscription value of customers I believe they are ripe for an epic takedown. My version of a triple play is Skype, [...] [...] many telcos are happy with their triple plays and rich subscription value of customers I believe they are ripe for an epic takedown. My version of a triple play is Skype, [...]

]]> http://www.opposableplanets.com/video/2008/12/state-of-the-mediasphere-jeffrey-coles-presentation/comment-page-1/#comment-30 admin Tue, 02 Dec 2008 17:27:12 +0000 http://www.opposableplanets.com/?p=115#comment-30 Good point JT - I think all parties benefit in the televised scenario. The television business will continue to thrive since it is the original ad-supported-free-content model. It has mastered the longer form of narrative with higher quality production costs -- It has deep ties to teh advertising world (which profits greatly from expensive media buys). The difference is that now the ads will likely be targeted based on your online behavior - a dream advertisers have held onto for a long time. Individuals benefit by being able to reach a large audience with low-production value offerings. Ultimately the pie is being expanded so much that everyone will benefit. Good point JT -
I think all parties benefit in the televised scenario.
The television business will continue to thrive since it is the original ad-supported-free-content model. It has mastered the longer form of narrative with higher quality production costs — It has deep ties to teh advertising world (which profits greatly from expensive media buys). The difference is that now the ads will likely be targeted based on your online behavior – a dream advertisers have held onto for a long time.
Individuals benefit by being able to reach a large audience with low-production value offerings.
Ultimately the pie is being expanded so much that everyone will benefit.

]]> http://www.opposableplanets.com/video/2008/12/state-of-the-mediasphere-jeffrey-coles-presentation/comment-page-1/#comment-29 JT Tue, 02 Dec 2008 16:44:58 +0000 http://www.opposableplanets.com/?p=115#comment-29 Regarding TV winning big... It seems that just the notion of the moving image wins big... The TV industry is getting disrupted by all kinds of short-form video made by amateurs etc.... So I am not sure you should say TV (as in TV business) wins -- so much as the fact that the television experience will be the dominant format regardless of device. Know what I mean? Regarding TV winning big… It seems that just the notion of the moving image wins big… The TV industry is getting disrupted by all kinds of short-form video made by amateurs etc…. So I am not sure you should say TV (as in TV business) wins — so much as the fact that the television experience will be the dominant format regardless of device.
Know what I mean?

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