Real Time = More Time
My last post focused on responsiveness in communications as a source of competitive advantage. As the world glorifies the rise of real-time communications I wanted to make a short point on a less-considered aspect of real-time information gathering.
Real time = more time.
We often sell our clients on this idea of “real time” as though a communicator needs to make all decisions now in real time. This is a falsehood. In fact the faster a marketer knows something, the more time they have to consider a response… Knowing faster does not necessarily mean deciding faster. It often means having more time to make decisions…