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The Real Time Web is a Beautiful Distraction
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During my study of classical Chinese it would take hours of contemplation to really get to the root of a poem. That was the point. It was a meditation proposed by the poet for consideration by the reader. As with philosophy, poetry is a time-intensive practice that requires deep focus and concentration. Twitter, Friendfeed, Facebook and the host of real-time-web feed services belong on the opposite side of the spectrum. They are quintessentially distraction-based media; shallow on context and truncated into staccato bursts of conversation… These media play off of a very real psychological factor known as operant conditioning
, the addictive need to return over and over in hopes of a reward (a great link from Scoble perhaps?)…
The dominant revenue model of the web today – the ad that urges a click - embeds distraction into interface design. The more clicks you take – the more Google makes in ad revenue (distraction pays). This is not to say that social media doesn’t have extraordinary value – it does – It is at the heart the emerging social nervous system. Yet, The ability to pay attention, focus and strategically disconnect will be a winning discipline of the next generation of business leaders. As the zen phrase says, “eat when you eat” meaning, give each thing you do all of your attention. You will be rewarded from it. Lately I have been getting back to pen and paper brainstorming. Away from the computer.
- The Rise of the Social Nervous System –
- Michel Foucault and Social Media Group Think