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What Fans Want? A Skeptics View.
January 10, 2012 – 9:14 am | View Comments
What Fans Want?  A Skeptics View.

According to a much quoted study of reasons why people follow a brand (that is Like or subscribe to a brand on a social media property), it is discounts and promotions (36% on Facebook / …

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When Engaging in Social Media – Focus on Which Needs You Satisfy
November 28, 2011 – 12:43 am | View Comments
When Engaging in Social Media – Focus on Which Needs You Satisfy

When a brand launches a “community” without clearly addressing the unique qualities of the community and without understanding need states they will focus on, you can see the trouble right away. What is the consistent source of conversation? Should a community be devoted to advancing thought leadership (to be inspired/entertained), giving discounts on products (to be rewarded) or providing customer care (to get support)?

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Social Media Architecture Series: Visualizing your Social Media Footprint
October 12, 2011 – 10:19 am | View Comments
Social Media Architecture Series: Visualizing your Social Media Footprint

This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence.   You can download the entire book here.
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Most …

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Social Media Architecture Series – #3
October 10, 2011 – 10:00 am | View Comments
Social Media Architecture Series – #3

A Social Media Architecture is “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

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The Widow – Coming to terms with the Social Media Mystery House
October 8, 2011 – 1:35 am | View Comments
The Widow – Coming to terms with the Social Media Mystery House

However, as we move from social media as a novel new means of building relationships, to a mission critical part of the business infrastructure the terms of success will move from isolated pages and campaigns to connectedness and coordination .

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Why Do we Need a Social Media Architecture?
October 2, 2011 – 10:50 pm | View Comments
eBook_download_1

I have recently published an eBook on  ”social media architecture.”  I will be posting much of the content serially on this blog over the coming weeks.  However the best way to read it is to …

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As the Name Suggests: Google Plus will be an “And” not an “Or”
July 2, 2011 – 12:07 pm | View Comments
As the Name Suggests: Google Plus will be an “And” not an “Or”

The media is framing Google Plus as a direct competitor to Facebook – either Google Plus or Facebook.   After a few hours with it – I think this is the wrong framing.
Despite the fact that …

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The Japanese Tsunami and the Connected Eye
March 13, 2011 – 4:00 am | View Comments
The Japanese Tsunami and the Connected Eye

It was just before 9AM  GMT +2 on Friday and I was working in a client’s conference room.   I happened to look at my Twitter feed and saw this – “Japanese Tsunami is live on …

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Culture Eats Strategy For Breakfast
October 23, 2010 – 5:48 am | View Comments
Culture Eats Strategy For Breakfast

The critical insight in all of this is that “Digital” is not an economic reconfiguration as much as it is a social reconfiguration.

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Using Twitter as a Prediction Engine
April 2, 2010 – 12:59 pm | View Comments

Reading the Fast Company article on how Twitter is being used now as an accurate means of predicting sales or behavior.  In this case movies.  While the application of Twitter as an effective prediction engine …

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