In a normal social context you might think your brainless comment or slip of the tongue will quickly pass out of memory. On the social web you are often on-the-record, forever so judgment and a new sensitivity to the norms of the Social Web are critical.

Bing Crosby was the first person to use a microphone to croon.  Bing realized the microphone allowed the performer to deliver an intimate performance.  You didn’t need to shout to be heard at the back …

FDR was our radio president, JFK was our TV president and Barack Obama will be our Internet President.
Quietly at noon yesterday, as the world was fixated on the televised inauguration of Barack Obama, some obscure …