Comments on: Social Media in Theory vs. Social Media In Practice

By: 線上英文教學

線上英文教學 — Wed, 25 Aug 2010 16:21:27 +0000

Thumbs up for this information. I have shared it and will shortly inform the rest of my online network know. They will definitely think it as informative as myself.

By: Opposable Planets » Old Spice Still Smells like Old Advertising

Opposable Planets » Old Spice Still Smells like Old Advertising — Sun, 25 Jul 2010 08:47:59 +0000

[...] The conversations about Nestle’s “failure” focused on prescriptions that supported the consultant’s value proposition more than the real-world context that surrounded the Nestle incident. On a much more benign [...]

By: Chris Meyer

Chris Meyer — Mon, 29 Mar 2010 06:21:00 +0000

This is an “and” discussion: both John and Joshua-Michele are right. What unites the two is a combination of awareness and learning. It's fair to say all major firms are aware of the social web's presence though they may not know how to interact. Perhaps using a maturity model of awareness (broadly John's point) with a similar model for learning and action (Joshua-Michele's point) might help. At a low level of awareness, X learning/actions might be appropriate whereas at a higher level, Y action fit. Sure it reeks of a 2×2 matrix but that's why they're often useful.