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Join Me at Social Business Edge: NYC on April 19

Submitted by on March 15, 2010 – 1:35 pmNo Comment

I am proud to be joining Stowe Boyd’s upcoming Social Business Edge as a speaker.  Stowe has been one of the leading thinkers on the Social Web and this event has a fantastic line up.   Below is a summary of the conference and a list of confirmed participants.

The conference promises to be intimate and, like Stowe, totally original.  The format stretches the notion of a typical business conference and should be fantastic.

Conference Summary:

Today, more than ever, management is reexamining and rethinking the basic principles of business: how to innovate and prosper. To that end, managers are looking to stay in step with a changing world, and the rise of the social web in particular. How should today’s business leverage what is being learned about the social web?…

Some of the leading thinkers in this area believe that we are at the start of something much larger than a retake on marketing. We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory — like innovation, competitive advantage, marketing, production, and strategic planning — need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.

These issues cannot be dealt with one by one, but instead approached as connected elements of a new world order for business. Social Business Edge is designed to address these issues, and to bring together a community of visionaries, practitioners, and tool makers, to collectively explore what the form the social business — and our aspirations to design it — will take.

Other participants at Social Business Edge:

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