Social Media Blurs the Lines between Business Functions
It has become fairly obvious to state that Social Media blurs the lines between business functions – but sometimes I encounter such a clear example that I want to share it.
<– Take a close look at this sequential set of Tweets from Peets Coffee and answer the following question. Is this
(A) a marketing effort
(B) a customer service effort
(C) a PR effort or
(D) all of the above.
If you answered D, all of the above – you are correct. This single screen capture is a great example of how Social Media blurs the boundaries between business functions. In one short period of time Peets is answering questions about where muffins at a specific store come from and affirming that their plastic tumblers are BPA free… (customer service). Peets is also letting people know about new store openings, linking to their Facebook page to let people know about how to meet their tea master, Eliot Jordan (Marketing outreach, events promotion) and finally, doing a bit of PR on how small scale farmers in Rwanda are breaking the cycle of poverty through growing coffee. (causal marketing / PR).
Disclosure – Tina – who runs Peets’ Twitter presence is a good friend and we had casual discussions about how to use Twitter effectively when she took Peets onto Twitter. She is doing a fantastic job.
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