The term, “Social Business” has been steadily gaining currency among influential thinkers such as Stowe Boyd, Jeff Dachis, Peter Kim, and Jeremiah Owyang.   At its broadest definition Social Business describes the systemic challenges and new opportunities social technologies present to organizations.

I have been writing for some time that business needs to “get” social in ways that go well beyond marketing gimmicks or pushing press releases through Twitter.   It is a new approach to doing business.   So I am excited to announce that I will be moderating an O’Reilly panel discussion with Boyd (Principal, The /Messengers), Kim (Managing Director at Dachis Group) and Owyang (Partner, Altimeter Group) on January 14 to discuss:

• What is the definition of Social Business?
• How can Social Business impact strategy, design, technology and customer experience?
• Who are the leading exemplars?

The panel will leave plenty of time for audience Q+A.

I would love to hear about any questions you would like to see addressed.

You can sign up for the webcast here.

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