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Building a Social Business – Web 2.0 Expo Presentation

Submitted by on May 7, 2010 – 8:56 amNo Comment

I had the privilege to present at Web 2.0 Expo this past week.  Here is the SlideShare presentation: Building a Social Business.    I tend to hew to Stowe Boyd’s definition of a Social Business,

A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web, including social media, social networks, and a long list of other advances.

Ideally, a Social Business creates a human-scale organization – one with more points of contact with the outside world, one where information flows more freely in all directions, one that is responsive to community, one that inherently cares about those it engages in business with; one that deals honestly and constructively with the world around it because it is part of (and depends upon) the same social group.  A social business builds awesome products, designs awesome services because (1) it actively seeks to know and care about its customers and (2) it relies on customer communities to carry the flag as evangelists and advocates.


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