Home » leadership, Marketing, Social Media, The Future At Work, video

Interview with Charlene Li – The State of Social Technologies in 2009

Submitted by on March 7, 2009 – 7:45 pmNo Comment

The last time I saw Charlene Li was in the speaker’s lounge of the Web 2.0 conference.  It was March 2008 and her  defining book on social technologies, Groundswell, (co-authored with Josh Bernoff) was just being released.   There have been tectonic shifts in our economy (and Charlene has moved from Forrester to found the Altimeter group) since then so I wanted to get her sense of the state of social media today.

A couple of points from our conversation stand out to me.

  • Social technologies (blogs, wikis, social networks and Twitter) are being utilized by more companies.   We are seeing these tools begin to go mainstream in the enterprise.
  • When it comes to social media it is not about getting it right all the time.  It about the leadership and how they deal with failure.
  • Salespeople natively understand how to work from relationships – Marketing departments don’t.  ( see Listening beats Talking on this point).  The real question now is how do we move those skills towards the center of the organization.
  • In trying to allay the fears that come with employing social technologies Charlene performs a classic risk mitigation technique:  What are five or ten worst-case scenarios?  Are they realistic?  How might they be mitigated?  You can usually mitigate risks once you identify them.

Thanks to the good people at FastFoward for producing these videos during the FastForward 09 conference.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.