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The Royal Wedding – and Participating Beyond The Broadcast

Submitted by on April 29, 2011 – 3:51 amNo Comment

Fundamental to the Internet as a many-to-many communications network  is the notion of disintermediation.   Everyone has their own broadcast tower and doesn’t need a middle-man to  put their voice into a public forum.  What’s more is the ability to turn a monochromatic broadcast event into a multifaceted, interactive experience.   Strange case in point,  I am right now watching the coverage  of the Royal Wedding live on the couple’s YouTube channel.   While it is being broadcast in the mainstream television stations, the YouTube channel provides something quite different:

  • It has provided an always-on prelude to the main event – enabling on-demand access to the story as it unfolds: wedding plans, musical schedule, costume design and so on.  Whatever piques your interest becomes the path you take into the story and enriches your sense of the main event.
  • It goes well beyond broadcast by connecting to a host of Internet service such as Maps of the wedding route, wedding book etc. providing a richer set of interactions
  • It enables viewers to convert well wishes into positive action through donations to charity
  • It allows you gain a semblance of intimacy by  “Send[ing] your Message…” to the couple

It is one more example of how the Internet can put you at the center of a multifaceted story – allowing you to choose what interests you, and participate beyond the broadcast.  I am not much of a royal family watcher – but it is a great example of tapping the potential of the internet to put people at the center of a story.

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