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Past is Present – Nothing Dies on the Web

Submitted by on October 22, 2009 – 12:20 pmNo Comment

In doing some research for my next Forbes article I was reminded of a warning I share with clients;  On the web Past is Present, nothing ever dies.  To wit:

Walmart and Edelman created a fake blog about two happy-go-lucky folks “Walmarting Across America” that created a firestorm of controversy.  Despite shutting down the campaign, pulling the website and issuing an apology – the site images, and repudiations from the press can still be found.


When  Terry Moran used Twitter to bit-cast Obama’s interview, Obama, off-the-record, called Kanye West a jackass.  Moran tweeted it – then regretted it.   He pulled his Tweet but too late…. It was everywhere.


In a normal social context you might think your brainless comment or slip of the tongue will quickly pass out of memory.  Often, after leaving a social or business gathering I will reflect on things I could have said more eloquently or with more tact.   On the social web you are often on-the-record, forever so judgment and a new sensitivity to the norms of the Social Web are critical.

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