Past is Present – Nothing Dies on the Web
Walmart and Edelman created a fake blog about two happy-go-lucky folks “Walmarting Across America” that created a firestorm of controversy. Despite shutting down the campaign, pulling the website and issuing an apology – the site images, and repudiations from the press can still be found.
When Terry Moran used Twitter to bit-cast Obama’s interview, Obama, off-the-record, called Kanye West a jackass. Moran tweeted it – then regretted it. He pulled his Tweet but too late…. It was everywhere.
In a normal social context you might think your brainless comment or slip of the tongue will quickly pass out of memory. Often, after leaving a social or business gathering I will reflect on things I could have said more eloquently or with more tact. On the social web you are often on-the-record, forever so judgment and a new sensitivity to the norms of the Social Web are critical.
