Comments on: Relationships Beat Transactions http://www.opposableplanets.com/insight/2009/07/relationships-beat-transactions/ Social Tools Follow Social Rules Mon, 26 Jul 2010 15:10:21 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bhouti http://www.opposableplanets.com/insight/2009/07/relationships-beat-transactions/comment-page-1/#comment-627 bhouti Tue, 15 Jun 2010 08:03:55 +0000 http://www.opposableplanets.com/?p=598#comment-627 I admire the valuable information you offer in your articles.<br>Thnx for the post.....<br><br><br><a href="http://www.clickresponse.net/search-engine-optimization-service.htm" rel="nofollow">seo services</a> I admire the valuable information you offer in your articles.
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]]> By: A Kemp http://www.opposableplanets.com/insight/2009/07/relationships-beat-transactions/comment-page-1/#comment-294 A Kemp Mon, 06 Jul 2009 16:36:30 +0000 http://www.opposableplanets.com/?p=598#comment-294 Thanks for this post -- the whole series is really helpful. As to big name examples - Dell and Starbucks come to mind in terms of brands that have been trying to strengthen relationships. My question is how you actually engage in any of this without the culture shift. We in "middle management" are in a constant struggle around these tools - and our jobs don't measure any of the things that social media seems to give you. Without any reward there is little incentive for us to engage with these tools. Without leadership putting an emphasis on implementing social media programs we are dead in the water. Thanks for this post — the whole series is really helpful. As to big name examples – Dell and Starbucks come to mind in terms of brands that have been trying to strengthen relationships. My question is how you actually engage in any of this without the culture shift. We in “middle management” are in a constant struggle around these tools – and our jobs don’t measure any of the things that social media seems to give you. Without any reward there is little incentive for us to engage with these tools. Without leadership putting an emphasis on implementing social media programs we are dead in the water.

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