Home » Insight, Social Media

I Follow People – Not Publications

Submitted by on May 3, 2009 – 4:35 pm3 Comments

To quote the Cisco “Human Network” commercials that ran here in the states — “in the future people will subscribe to people – not magazines.”  That day is here.  I noticed yesterday that I never check my RSS feeds for news anymore.  I have moved from RSS feeds to Twitter feeds, following what my favorite people are reading. Indeed, I now follow people not publications. I wonder what business models will emerge surrounding titanic content brokers like@scobleizer (85,000 followers ) and  @timoreilly (300,000 followers and climbing).  A single pointer from these individuals can direct a lot of traffic.  And they are totally credible and trusted since everyone following made a considered choice before deciding to follow them…

Thanks to Euan Semple at The Obvious for his post on the subject that got me thinking.


  • carlmorris says:

    Except that those content brokers are routinely featured on the suggested users list – which is curated by Twitter Inc and displayed to thousands of new users.

    As much as I like Scoble and O'Reilly, it's more haphazard than a considered choice.


  • Joshuamross says:

    Genius! You are right — the numbers are wildly skewed by the suggestion list. I still think that social filtering will play an increasing role in how we get our information.

  • […] for what I should be reading and paying attention to right now. In my previous post I discussed how I now follow people, not publications – that is, I use people as my filter on what information I should be reading. The operating […]

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