Comments on: Online Communities – An Interview with Francois Gossieaux http://www.opposableplanets.com/future/2008/11/online-communities-an-interview-with-francois-gossieaux/ Social Tools Follow Social Rules Sat, 21 Jan 2012 16:16:52 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Opposable Planets » Finding The Emotional Transaction Delivers Customer Engagement, Loyalty and Community http://www.opposableplanets.com/future/2008/11/online-communities-an-interview-with-francois-gossieaux/comment-page-1/#comment-31 Opposable Planets » Finding The Emotional Transaction Delivers Customer Engagement, Loyalty and Community Sat, 06 Dec 2008 02:49:29 +0000 http://opposableplanets.wordpress.com/?p=254#comment-31 [...] into any social technology like blogs, wikis, social networks and communities.  More on that here).   The client’s response to my question essentially was, “they save money” – hardly a [...] [...] into any social technology like blogs, wikis, social networks and communities.  More on that here).   The client’s response to my question essentially was, “they save money” – hardly a [...]

]]> By: Francois Gossieaux http://www.opposableplanets.com/future/2008/11/online-communities-an-interview-with-francois-gossieaux/comment-page-1/#comment-23 Francois Gossieaux Sat, 15 Nov 2008 18:51:15 +0000 http://opposableplanets.wordpress.com/?p=254#comment-23 Hi Josh, I agree with you. Business who want to leverage communities should have business goals in mind. But, like you say, you first have to think about the motives that will get your community excited - because if you don't have that you will not be able to meet any business goals. The key is finding communities where the "what's in it for me" proposition for the members overlaps with that of the company. While some of those overlaps may seem far fetched and counter-intuitive at first - if you cannot find any, then you should probably pass on trying to leverage communities in support of your business. Thanks again for the opportunity to speak with you. Francois Hi Josh,

I agree with you. Business who want to leverage communities should have business goals in mind. But, like you say, you first have to think about the motives that will get your community excited – because if you don’t have that you will not be able to meet any business goals. The key is finding communities where the “what’s in it for me” proposition for the members overlaps with that of the company. While some of those overlaps may seem far fetched and counter-intuitive at first – if you cannot find any, then you should probably pass on trying to leverage communities in support of your business.

Thanks again for the opportunity to speak with you.

Francois

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