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Tacit Knowledge, Serendipity and the Social Web: John Hagel Interview

Submitted by on November 18, 2009 – 7:40 am3 Comments


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2009 was the year that everything received a “social” prefix; social media, social web, social business and so on. I wanted to ask John Hagel – co-chair of Deloitte’s Center for the Edge – for his take on the significance of the term and its importance for business.
John starts with a great quote, “in many respects we are going back to the future:” the Internet began as a social tool with early bulletin boards that connected small groups with shared interests (mainly academic researchers).  Then the Worldwide Web came along and the population went boom. Millions of people flooded the system to look at basically static content… With the rise of social technologies like blogs, social networks, Twitter etc. we are just now rediscovering the web’s inherently social capabilities.  John goes on to talk about the value of social networks to connect people and surface tacit knowledge and the concept of serendipity on the Social Web.

This is the second in a series of interviews conducted at the Web 2.0 Summit last month.  First interview with John Hagel on the Real Time Web is here.  These interviews originally appeared as part of The Future At Work series.

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