While traditional marketing, communications, R&D and the like revolve around the notion of “audiences,” social media is centered on communities.  Radically compressed here, the difference is that the value derived from audiences tends to be one-dimensional; …

The longer I stay in my career the more wisdom I find in this compact little phrase: Be Committed but Not Attached; be committed to the work that you do, the purpose you have, …

I just purchased Kevin Kelly’s new book, “What Technology Wants”.   When I met and interviewed Kevin two years ago we spoke about this theme (around minute 12) and so I thought I would repost …

The Paradox about the future is that not everyone arrives there at the same time.

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OK, so this isn’t really that serious… but suicidemachine.org is offering in 20101what was  unthinkable in 2009…   Totally erase your social network presence at a  single stroke… Social suicide.
Opting out of the social race won’t …

Employers have always expected certain individuals to bring their own personal “brand” to work – A newspaper columnist brings readers, a salesperson brings a rolodex, an executive brings credibility and a network of trusted talent and so on.

I flew to Boston this week on business.  My United flight was delayed after leaving the gate.   As the passengers began receiving the mandatory “15 minutes more” message from the flight crew, the woman seated …

When I wrote “A Corporate Guide for Social Media“  for my Forbes column this single statement drew the most attention:
Build your policies around job performance, not fuzzy concerns about productivity.
If your employees are using Facebook …

The headlong rush into the real-time web means yet another acceleration of the news cycle.   At a certain point (some may say the daily paper, others the hourly blog or yet others, the 15 second …

Platforms beat applications.  OK -    So what is a platform?  The nomenclature of platforms and applications arise from technology but I will use a low tech retail metaphor.   An application in this analogy is …