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Articles in Social Media

Establishing Your Corporate Social Media Policy
July 14, 2009 – 9:55 am | View Comments

Recently I wrote an article for Forbes magazine entitled, A Corporate Guide to Social Media. It struck a nerve.  I have received a lot of direct email from executives asking questions and providing some of …

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Relationships Beat Transactions
July 5, 2009 – 7:59 am | View Comments
Relationships Beat Transactions

Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …

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A Really Goode Job Gone Bad? Murphy Goode Learns a Hard Lesson in Social Media
June 27, 2009 – 6:30 pm | View Comments
A Really Goode Job Gone Bad?  Murphy Goode Learns a Hard Lesson in Social Media

Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …

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Michel Foucault and Social Media Group Think
June 25, 2009 – 5:37 pm | View Comments
Michel Foucault and Social Media Group Think

“We know what we do.  We know why we do what we do.  What we don’t know is what what we do does” – Michel Foucualt*

@lucatoledo reminded me that it is the 25th anniversary …

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The Other Side of Social Media
May 21, 2009 – 8:49 pm | View Comments

Over the coming days I will cross post my series, “The Question Concerning Social Technology” which appeared all week on Radar. I advise readers to head over to these posts and read the comments …

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The Real Time Web is a Beautiful Distraction
May 8, 2009 – 1:40 pm | View Comments

The ability to pay attention, focus and strategically disconnect will be a winning discipline of the next generation of business leaders.

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I Follow People – Not Publications
May 3, 2009 – 4:35 pm | View Comments

To quote the Cisco “Human Network” commercials that ran here in the states — “in the future people will subscribe to people – not magazines.”  That day is here.  I noticed yesterday that I never …

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Learning in the Internet Age
April 3, 2009 – 10:51 am | View Comments
Learning in the Internet Age

I am constantly fascinated by the myriad “small” changes the Internet is causing in our lives and how these changes, when writ large across society, are totally transformational.   This is one of the network laws …

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Interview with Charlene Li – The State of Social Technologies in 2009
March 7, 2009 – 7:45 pm | View Comments
Picture 20

The last time I saw Charlene Li was in the speaker’s lounge of the Web 2.0 conference. It was March 2008 and her defining book on social technologies, Groundswell, (co-authored with Josh Bernoff) was just being released. There have been tectonic shifts in our economy (and Charlene has moved from Forrester to found the Altimeter group) since then so I wanted to get her sense of the state of social media today.

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HR Where Art Thou?
February 22, 2009 – 6:01 pm | View Comments
HR Where Art Thou?

Roughly one year ago I was in conversation with the CEO of one of the largest online portals for Human Resources.  My pitch:  Human Resources should be leading the charge in helping businesses understand the …

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