Articles in Social Media
Recently I wrote an article for Forbes magazine entitled, A Corporate Guide to Social Media. It struck a nerve. I have received a lot of direct email from executives asking questions and providing some of …
Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …
Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …
“We know what we do. We know why we do what we do. What we don’t know is what what we do does” – Michel Foucualt*
@lucatoledo reminded me that it is the 25th anniversary …
Over the coming days I will cross post my series, “The Question Concerning Social Technology” which appeared all week on Radar. I advise readers to head over to these posts and read the comments …
The ability to pay attention, focus and strategically disconnect will be a winning discipline of the next generation of business leaders.
To quote the Cisco “Human Network” commercials that ran here in the states — “in the future people will subscribe to people – not magazines.” That day is here. I noticed yesterday that I never …
I am constantly fascinated by the myriad “small” changes the Internet is causing in our lives and how these changes, when writ large across society, are totally transformational. This is one of the network laws …
The last time I saw Charlene Li was in the speaker’s lounge of the Web 2.0 conference. It was March 2008 and her defining book on social technologies, Groundswell, (co-authored with Josh Bernoff) was just being released. There have been tectonic shifts in our economy (and Charlene has moved from Forrester to found the Altimeter group) since then so I wanted to get her sense of the state of social media today.
Roughly one year ago I was in conversation with the CEO of one of the largest online portals for Human Resources. My pitch: Human Resources should be leading the charge in helping businesses understand the …




