A Social Media Architecture is defined as “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

I had the good fortune to present on a subject I am calling “social media architecture” yesterday at the iStrategy conference in Amsterdam.    I have been thinking on this subject (and being informed by work …

Fundamental to the Internet as a many-to-many communications network  is the notion of disintermediation.   Everyone has their own broadcast tower and doesn’t need a middle-man to  put their voice into a public forum.  What’s …

Business is Social creates a human-scale organization – one with more points of contact with the outside world, one where information flows more freely in all directions, one that is responsive to community, one that inherently cares about those it engages in business with; one that deals honestly and constructively with the world around it because it is part of (and depends upon) the same social group.

I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …

This leads to an obvious assertion that has huge implications: Over time businesses that “get” social and adhere to a social contract will thrive – while those that do not, will wither.

Reading the Fast Company article on how Twitter is being used now as an accurate means of predicting sales or behavior.  In this case movies.  While the application of Twitter as an effective prediction engine …

John Battelle cited a post of mine today in his great FM Signal blog.   At issue were my thoughts on the Nestle Facebook fracas.  John makes a great point and his post helped me get …

A few months ago I wrote a post for Mashable titled: Why Social Media Isn’t For Everyone.   I wrote it out of direct experience counseling clients who were rightly concerned about the  risks of …

I am proud to be joining Stowe Boyd’s upcoming Social Business Edge as a speaker.  Stowe has been one of the leading thinkers on the Social Web and this event has a fantastic line up.   …