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Articles in Social Media

Digital isn’t a Channel
February 3, 2014 – 10:00 am | No Comment
Digital isn’t a Channel

Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?

Social Media’s 2.0 Moment
March 24, 2013 – 4:12 am | No Comment
Social Media’s 2.0 Moment

The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.

Facebook’s Timeline, Affordances and the End-of-Life Feature Trap
February 12, 2012 – 7:07 am | No Comment
Facebook’s Timeline, Affordances and the End-of-Life Feature Trap

I have just switched to Facebook’s timeline.   I did so grudgingly.  I don’t llke the new interface.   It makes my Facebook profile look like a color-drained MySpace page circa 2005.    I have never …

What Fans Want? A Skeptics View.
January 10, 2012 – 9:14 am | One Comment
What Fans Want?  A Skeptics View.

According to a much quoted study of reasons why people follow a brand (that is Like or subscribe to a brand on a social media property), it is discounts and promotions (36% on Facebook / …

When Engaging in Social Media – Focus on Which Needs You Satisfy
November 28, 2011 – 12:43 am | 6 Comments
When Engaging in Social Media – Focus on Which Needs You Satisfy

When a brand launches a “community” without clearly addressing the unique qualities of the community and without understanding need states they will focus on, you can see the trouble right away. What is the consistent source of conversation? Should a community be devoted to advancing thought leadership (to be inspired/entertained), giving discounts on products (to be rewarded) or providing customer care (to get support)?

What Constitutes a Unique Community?
November 20, 2011 – 11:39 am | 2 Comments
What Constitutes a Unique Community?

This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence.   You can download the entire book here
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The proliferation of …

Social Media Architecture Series: Visualizing your Social Media Footprint
October 12, 2011 – 10:19 am | One Comment
Social Media Architecture Series: Visualizing your Social Media Footprint

This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence.   You can download the entire book here.
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Most …

Social Media Architecture Series – #3
October 10, 2011 – 10:00 am | No Comment
Social Media Architecture Series – #3

A Social Media Architecture is “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

The Widow – Coming to terms with the Social Media Mystery House
October 8, 2011 – 1:35 am | 3 Comments
The Widow – Coming to terms with the Social Media Mystery House

However, as we move from social media as a novel new means of building relationships, to a mission critical part of the business infrastructure the terms of success will move from isolated pages and campaigns to connectedness and coordination .

Why Do we Need a Social Media Architecture?
October 2, 2011 – 10:50 pm | One Comment
eBook_download_1

I have recently published an eBook on  “social media architecture.”  I will be posting much of the content serially on this blog over the coming weeks.  However the best way to read it is to …