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I have just switched to Facebook’s timeline.   I did so grudgingly.  I don’t llke the new interface.   It makes …

According to a much quoted study of reasons why people follow a brand (that is Like or subscribe to a brand on a social media property), it is discounts and promotions (36% on Facebook / …

When a brand launches a “community” without clearly addressing the unique qualities of the community and without understanding need states they will focus on, you can see the trouble right away. What is the consistent source of conversation? Should a community be devoted to advancing thought leadership (to be inspired/entertained), giving discounts on products (to be rewarded) or providing customer care (to get support)?

This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence.   You can download the entire book here
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The proliferation of …

This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence.   You can download the entire book here.
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Most …

A Social Media Architecture is “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

However, as we move from social media as a novel new means of building relationships, to a mission critical part of the business infrastructure the terms of success will move from isolated pages and campaigns to connectedness and coordination .

I have recently published an eBook on  ”social media architecture.”  I will be posting much of the content serially on this blog over the coming weeks.  However the best way to read it is to …

While Marketing and Communications tend to think of audiences, social media revolves around communities. What they have in common is the notion of what interests them.  An audience might be interested in cars, so …

The great game on the Internet is to own as many of the disparate pieces that make up The Internet Operating System.   The pieces of this puzzle are many (and well covered in Tim O’Reilly’s …