I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …

This leads to an obvious assertion that has huge implications: Over time businesses that “get” social and adhere to a social contract will thrive – while those that do not, will wither.

Reading the Fast Company article on how Twitter is being used now as an accurate means of predicting sales or behavior.  In this case movies.  While the application of Twitter as an effective prediction engine …

John Battelle cited a post of mine today in his great FM Signal blog.   At issue were my thoughts on the Nestle Facebook fracas.  John makes a great point and his post helped me get …

A few months ago I wrote a post for Mashable titled: Why Social Media Isn’t For Everyone.   I wrote it out of direct experience counseling clients who were rightly concerned about the  risks of …

I am proud to be joining Stowe Boyd’s upcoming Social Business Edge as a speaker.  Stowe has been one of the leading thinkers on the Social Web and this event has a fantastic line up.   …

I would give you this piece of advice for how to keep up with new technology – don’t try. Use the technology to subscribe to people that you trust – and follow their lead.

I came across this word today while attending (virtually) a session “What Comes Next For the Web.”
Apophenia is the experience of seeing patterns or connections in random or meaningless data. The term was coined in …

We are at the beginning of a long rewrite of laws as a direct result of the rise of the Social Web.
Early this week, the FTC posted updated guidelines governing paid endorsements and sponsorships (first …

If you’re company is building an approach to Twitter – great. If you are focused on using it to meet business objectives – great. If you aren’t thinking about how Twitter can make everyone in your organization smarter – you are missing what I think is the biggest opportunity.