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Articles in Social Media

Video: Keeping Up With People – Not Technology
November 28, 2009 – 12:55 pm | Comments

I would give you this piece of advice for how to keep up with new technology – don’t try. Use the technology to subscribe to people that you trust – and follow their lead.

Apophenia – The Sign Of Our Times
October 20, 2009 – 7:45 am | Comments
Apophenia – The Sign Of Our Times

I came across this word today while attending (virtually) a session “What Comes Next For the Web.”
Apophenia is the experience of seeing patterns or connections in random or meaningless data. The term was coined in …

Blogging Guidelines from FTC and Changing Laws in the Age of the Social Web
October 8, 2009 – 8:54 pm | Comments

We are at the beginning of a long rewrite of laws as a direct result of the rise of the Social Web.
Early this week, the FTC posted updated guidelines governing paid endorsements and sponsorships (first …

Subscribing to People – Not Magazines. One More Reason Why Twitter Matters
October 4, 2009 – 8:57 pm | Comments

If you’re company is building an approach to Twitter – great. If you are focused on using it to meet business objectives – great. If you aren’t thinking about how Twitter can make everyone in your organization smarter – you are missing what I think is the biggest opportunity.

Social Media Goes the Way of Total Quality Management
October 2, 2009 – 12:03 pm | Comments
Social Media Goes the Way of Total Quality Management

In the 80s and early 90s Total Quality Management (TQM) was all the rage.   As the idea moved from concept to execution – TQM divisions were set up within large organizations.  Then a funny thing …

Maximizing Privacy while Minimizing Offense on Facebook
October 1, 2009 – 4:47 pm | Comments

How you set up your Facebook account has a lot to do with how you use it and how much privacy you need – Just remember, there is no substitute for exercising discrtion and never posting things that you don’t want to go public. You never know….

Should You Use Facebook to Post Work Requests?
September 22, 2009 – 5:35 pm | Comments

Here is another in my ongoing Forbes series, Social Sense and Sensibility. The idea is to help organizations understand how to properly leverage social tools for business use.
If you have any questions you would …

Productivity Paradox In The Age of Social Networks
September 19, 2009 – 8:57 am | Comments

When I wrote “A Corporate Guide for Social Media“  for my Forbes column this single statement drew the most attention:
Build your policies around job performance, not fuzzy concerns about productivity.
If your employees are using Facebook …

Social Sense and Sensibility – New Video Series on Forbes
August 26, 2009 – 9:36 am | Comments

This is a new video series that I have begun with Forbes.  I have long wanted a larger forum to discuss the issue of social media etiquette.  While the term “etiquette” often conjures an image …

Why I Love Posterous
August 23, 2009 – 3:35 pm | Comments
Why I Love Posterous

I recently began experimenting with a new web publishing service called Posterous.   I love it.  Here is why:
Posterous begins with something nearly everyone knows how to do (email) and uses that as the basis for …