When I wrote “A Corporate Guide for Social Media“  for my Forbes column this single statement drew the most attention:
Build your policies around job performance, not fuzzy concerns about productivity.
If your employees are using Facebook …

Answering the question: What percentage of tweets should be personal/professional interests?

Loose Transcript
I find this question fascinating because with social technologies business IS personal so that line is very blurry. – Think about some …

This is the second installment of my new series on Forbes focusing on Social Media Guidelines and Etiquette.

Here is a rough transcript of this segment:
Q.
How should I deal with employees using tools like Twitter for …

This is a new video series that I have begun with Forbes.  I have long wanted a larger forum to discuss the issue of social media etiquette.  While the term “etiquette” often conjures an image …