ensuring etiquette never has been nor ever will be the domain of automated surveillance, or platforms (online or off) that host literally billions of conversations. Not because of the technical challenges but because of the nature of etiquette itself. Etiquette is a social norm that is instilled through acculturation in your family, school, community and broader media diet. You do not arrive at good etiquette through policing but through culture and education more do you enforce etiquette through policy and punishment. Policy and punishment are guardrails but it is community norms that constrain bad behavior.

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A few months ago I wrote a post for Mashable titled: Why Social Media Isn’t For Everyone.   I wrote …

Transcript:
What do you do with an employee who posts less than professional opinions or images on Facebook about their employer, one of their clients or colleagues? What if it’s done on their private time?
Well the …

What would you suggest companies do to quantify how Twitter is benefiting / hurting them? (from my Radar Post – Peter P)
(OK – so a big caveat here — The quality of  my counsel depends …

Just because “the audience now has a voice” doesn’t mean it should be exercised without interruption.

Employers have always expected certain individuals to bring their own personal “brand” to work – A newspaper columnist brings readers, a salesperson brings a rolodex, an executive brings credibility and a network of trusted talent and so on.

So this is a hard question to distill into two minutes. “Is there a difference between online versus offline etiquette?” The answer is obviously yes. I have met a few …

In a normal social context you might think your brainless comment or slip of the tongue will quickly pass out of memory. On the social web you are often on-the-record, forever so judgment and a new sensitivity to the norms of the Social Web are critical.

How you set up your Facebook account has a lot to do with how you use it and how much privacy you need – Just remember, there is no substitute for exercising discrtion and never posting things that you don’t want to go public. You never know….

Here is another in my ongoing Forbes series, Social Sense and Sensibility. The idea is to help organizations understand how to properly leverage social tools for business use.
If you have any questions you would …