The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.

A Social Media Architecture is defined as “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

I had the good fortune to present on a subject I am calling “social media architecture” yesterday at the iStrategy conference in Amsterdam.    I have been thinking on this subject (and being informed by work …

I had the privilege to present at Web 2.0 Expo this past week.  Here is the SlideShare presentation: Building a Social Business.    I tend to hew to Stowe Boyd’s definition of a Social Business,
A social …

Last week I took a walk with Tim O’Reilly (my boss) and cameraman Kirk Walter (who has perfected the art of walking backwards with a 15 pound camera on his shoulder!). We spoke about a wide range of topics that will be released over the coming weeks. This is the first in that series, “Work on Stuff that Matters,” a subject that Tim spoke about throughout 2008. It seems even more relevant in 2009.

This is a cross-post from Radar:
Recently I spoke with Francois Gossieaux of Beeline Labs about the role of online communities in the enterprise.   Francois has been evangelizing the learning gained from his recent study, The …

Here is one of the  tools that I use to help mobilize energy and stay on a productive path during an engagement:

Divergent thinking describes a mindset where anything is possible, new ideas are welcome from …

Thanks to everyone who attended the recent webinar.  Here are the slides from that presentation.  The “slideshare” icon will allow you to download the set from Slideshare.   I would love to hear any follow …

Here is a basic Web 2.0 overview (shortened due to time constraints) that I just gave to a group in Detroit:
[slideshare id=540228&doc=web2jmicheleross-1217801034380621-9&w=425]