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Social Media’s 2.0 Moment
March 24, 2013 – 4:12 am | No Comment
Social Media’s 2.0 Moment

The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.

Social Media Architecture – At Web 2.0 Expo in New York
June 2, 2011 – 3:45 am | 3 Comments
Social Media Architecture – At Web 2.0 Expo in New York

A Social Media Architecture is defined as “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

What’s Your Social Media Architecture?
May 12, 2011 – 12:31 am | No Comment

I had the good fortune to present on a subject I am calling “social media architecture” yesterday at the iStrategy conference in Amsterdam.    I have been thinking on this subject (and being informed by work …

Building a Social Business – Web 2.0 Expo Presentation
May 7, 2010 – 8:56 am | No Comment

I had the privilege to present at Web 2.0 Expo this past week.  Here is the SlideShare presentation: Building a Social Business.    I tend to hew to Stowe Boyd’s definition of a Social Business,
A social …

Video Interview with Tim O’Reilly – “Work on Stuff That Matters”
January 18, 2009 – 11:43 am | One Comment
Picture 17

Last week I took a walk with Tim O’Reilly (my boss) and cameraman Kirk Walter (who has perfected the art of walking backwards with a 15 pound camera on his shoulder!). We spoke about a wide range of topics that will be released over the coming weeks. This is the first in that series, “Work on Stuff that Matters,” a subject that Tim spoke about throughout 2008. It seems even more relevant in 2009.

Online Communities – An Interview with Francois Gossieaux
November 14, 2008 – 12:32 pm | 2 Comments
Picture 14

This is a cross-post from Radar:
Recently I spoke with Francois Gossieaux of Beeline Labs about the role of online communities in the enterprise.   Francois has been evangelizing the learning gained from his recent study, The …

Evangelist’s Toolkit: Facilitating the Conversation
October 9, 2008 – 7:18 am | One Comment
Evangelist’s Toolkit: Facilitating the Conversation

Here is one of the  tools that I use to help mobilize energy and stay on a productive path during an engagement:

Divergent thinking describes a mindset where anything is possible, new ideas are welcome from …

The Evanglist’s Toolkit – Part One
September 30, 2008 – 11:37 am | 3 Comments

Thanks to everyone who attended the recent webinar.  Here are the slides from that presentation.  The “slideshare” icon will allow you to download the set from Slideshare.   I would love to hear any follow …

Web 2.0 Presentation
August 8, 2008 – 8:52 am | No Comment

Here is a basic Web 2.0 overview (shortened due to time constraints) that I just gave to a group in Detroit:
[slideshare id=540228&doc=web2jmicheleross-1217801034380621-9&w=425]