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Humans Vs. Robots: The Need for a Robust Search Strategy
February 16, 2014 – 7:45 am | No Comment
Humans Vs. Robots: The Need for a Robust Search Strategy

A robust search strategy is one where the content you produce and the social profile you cultivate represent the authentic ambition and point-of-view that your company has.

Social Media’s 2.0 Moment
March 24, 2013 – 4:12 am | No Comment
Social Media’s 2.0 Moment

The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.

The World of the Future Will Not Be Served by the Organization of the Present
July 14, 2011 – 5:08 pm | One Comment
The World of the Future Will Not Be Served by the Organization of the Present

The gap between intentions (brand and messaging) and actions (product/service quality and public review) is the distance any organization now needs to bridge in their planning.

For Forbes: The Checklist Manifesto and the Digital Divide
July 28, 2010 – 7:46 am | No Comment
For Forbes: The Checklist Manifesto and the Digital Divide

When checklist cultures meet non-checklist cultures – the clash can be ugly. Much of the difficulty that “digital” people have with integrating their discipline with others (traditional PR or marketing for instance) derives from this culture clash.

Relationships Beat Transactions
July 5, 2009 – 7:59 am | 2 Comments
Relationships Beat Transactions

Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …

Interview with Charlene Li – The State of Social Technologies in 2009
March 7, 2009 – 7:45 pm | No Comment

The last time I saw Charlene Li was in the speaker’s lounge of the Web 2.0 conference. It was March 2008 and her defining book on social technologies, Groundswell, (co-authored with Josh Bernoff) was just being released. There have been tectonic shifts in our economy (and Charlene has moved from Forrester to found the Altimeter group) since then so I wanted to get her sense of the state of social media today.

Open beats Closed: What’s Your Off-Domain Strategy?
January 30, 2009 – 11:12 pm | 3 Comments
Open beats Closed: What’s Your Off-Domain Strategy?

Imagine resellers, bloggers and trade press being able to host your videos, screencasts and demos on their own sites while you are  measuring response (engagement and demand).    Your company (especially those of you with reseller …

Video Interview with Tim O’Reilly – “Work on Stuff That Matters”
January 18, 2009 – 11:43 am | One Comment

Last week I took a walk with Tim O’Reilly (my boss) and cameraman Kirk Walter (who has perfected the art of walking backwards with a 15 pound camera on his shoulder!). We spoke about a wide range of topics that will be released over the coming weeks. This is the first in that series, “Work on Stuff that Matters,” a subject that Tim spoke about throughout 2008. It seems even more relevant in 2009.

Finding The Emotional Transaction Delivers Customer Engagement, Loyalty and Community
December 5, 2008 – 6:49 pm | 5 Comments
Finding The Emotional Transaction Delivers Customer Engagement, Loyalty and Community

During a client meeting this week on creating an online community I was trying to understand what might motivate their customer to participate.  (Principle: think of your user first when getting into any social technology …

Online Communities – An Interview with Francois Gossieaux
November 14, 2008 – 12:32 pm | 2 Comments

This is a cross-post from Radar:
Recently I spoke with Francois Gossieaux of Beeline Labs about the role of online communities in the enterprise.   Francois has been evangelizing the learning gained from his recent study, The …