The Social Web is a Culture of Invitation. It has its own norms just like any other social group, be it a workplace, a chess club or a church. You earn your way to invitation through being present and slowly building trust.

Social technologies are cloaked in a rhetoric of liberation that tend to obscure the fact that never before have we handed so much personal information over in exchange for so little in return.

The punchline for me is that if you are saying that technology isn’t actually your business there is likely a technology company that is realizing that they are actually in your business.

In a normal social context you might think your brainless comment or slip of the tongue will quickly pass out of memory. On the social web you are often on-the-record, forever so judgment and a new sensitivity to the norms of the Social Web are critical.

If you’re company is building an approach to Twitter – great. If you are focused on using it to meet business objectives – great. If you aren’t thinking about how Twitter can make everyone in your organization smarter – you are missing what I think is the biggest opportunity.

In the 80s and early 90s Total Quality Management (TQM) was all the rage.   As the idea moved from concept to execution – TQM divisions were set up within large organizations.  Then a funny thing …

I recently wrote a Radar post that generated a fair amount of discussion titled, “Stop Giving Newspapers Your Advice.  They Don’t Need It.” The point in that post was that we should stop doling out …

This is a cross-post from Radar.
Speculation about the demise of the news business and advice about what they should do about it is everywhere. It makes for great, self-congratulatory sport but it won’t …

I recently began experimenting with a new web publishing service called Posterous.   I love it.  Here is why:
Posterous begins with something nearly everyone knows how to do (email) and uses that as the basis for …

Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …