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Digital, Post-Digital and the Unlikely Arrival of the CDO
August 11, 2014 – 8:00 am | No Comment

While I respect the idea of a CDO, I am not convinced that it can work… yet. Why? Because each of the above domains is vast and deep. Most organisations have a hard enough time giving a digital marketing officer proper room and respect to succeed. The concept of a CDO expands what is an already (often) dysfunctional relationship. Further, the very notion that what is “digital” should be compressed into a single figurehead is something is a dubious presumption.

The Value of Pretending
February 10, 2014 – 7:30 am | No Comment
The Value of Pretending

In many cases an organization needs to seek out its “best self” – the parts of it that exemplify where it wishes to go. This is always a process.

Digital isn’t a Channel
February 3, 2014 – 10:00 am | No Comment
Digital isn’t a Channel

Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?

Disruption is often about simplifying the job…
January 18, 2014 – 6:49 am | No Comment
Disruption is often about simplifying the job…

If you can significantly improve the user interface to complete the job better, faster, cheaper you can disrupt the status quo. Even in a saturated, hyper competitive marketplace.

Social Media’s 2.0 Moment
March 24, 2013 – 4:12 am | No Comment
Social Media’s 2.0 Moment

The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.

The Blurring Line Between Text and Speech (O’Reilly Radar)
June 16, 2011 – 10:51 pm | 4 Comments
The Blurring Line Between Text and Speech (O’Reilly Radar)

We are hurtling towards a world of total information capture where email, texting, instant message and mobile video are documenting our everyday speech and action – in effect rendering all speech as text. There will be few places to “talk” without that talk being given the weight and permanence of text.

The Economics of Gaining Attention (O’Reilly Radar)
November 1, 2010 – 7:54 am | No Comment
The Economics of Gaining Attention (O’Reilly Radar)

Gaining attention in this world becomes as much about the science of standing out as the art of being outstanding. And every link forged is a form of currency exchange where the market favors the heavyweights.

For Forbes: The Checklist Manifesto and the Digital Divide
July 28, 2010 – 7:46 am | No Comment
For Forbes: The Checklist Manifesto and the Digital Divide

When checklist cultures meet non-checklist cultures – the clash can be ugly. Much of the difficulty that “digital” people have with integrating their discipline with others (traditional PR or marketing for instance) derives from this culture clash.

Old Spice Still Smells like Old Advertising
July 25, 2010 – 12:44 am | 8 Comments
old_spice_guy

I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …

Social Business and The War On Terror
January 10, 2010 – 6:30 pm | 3 Comments
SocialAssymetry

How does an organization manage the increasing communications asymmetry between inside and outside?

On the inside, information flow is glacial and constricted to a few individuals at the top of the reporting pyramid. On the outside, information flow is kinetic and ubiquitous.