Articles in Case Study
Open beats Closed states a rather obvious law of doing business on the Internetwork: There is more talent outside your company than within it. Companies that harness the power of relationships using networks to tap …
This single screen capture from Peets Tweets is a great example of how Social Media blurs the boundaries between business functions.
Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …
Stimuluswatch.org allows citizens to see local government requests for stimulus-spending projects, add details, vote projects up or down and generally discuss the merit of each. It is a great example of how the Internet lowers …




