Articles in Case Study
I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …
John Battelle cited a post of mine today in his great FM Signal blog. At issue were my thoughts on the Nestle Facebook fracas. John makes a great point and his post helped me get …
Open beats Closed states a rather obvious law of doing business on the Internetwork: There is more talent outside your company than within it. Companies that harness the power of relationships using networks to tap …
This single screen capture from Peets Tweets is a great example of how Social Media blurs the boundaries between business functions.
Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …
Stimuluswatch.org allows citizens to see local government requests for stimulus-spending projects, add details, vote projects up or down and generally discuss the merit of each. It is a great example of how the Internet lowers …




