I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …

John Battelle cited a post of mine today in his great FM Signal blog.   At issue were my thoughts on the Nestle Facebook fracas.  John makes a great point and his post helped me get …

Open beats Closed states a rather obvious law of doing business on the Internetwork:  There is more talent outside your company than within it.  Companies that harness the power of relationships using networks to tap …

This single screen capture from Peets Tweets is a great example of how Social Media blurs the boundaries between business functions.

Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …

Stimuluswatch.org allows citizens to see local government requests for stimulus-spending projects, add details, vote projects up or down and generally discuss the merit of each.  It is a great example of how the Internet lowers …