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Open Beats Closed: Netflix Announces $1M Dollar Prizewinner
September 21, 2009 – 3:37 pm | Comments
Open Beats Closed: Netflix Announces $1M Dollar Prizewinner

Open beats Closed states a rather obvious law of doing business on the Internetwork:  There is more talent outside your company than within it.  Companies that harness the power of relationships using networks to tap …

Social Media Blurs the Lines between Business Functions
July 17, 2009 – 10:46 am | Comments
Social Media Blurs the Lines between Business Functions

This single screen capture from Peets Tweets is a great example of how Social Media blurs the boundaries between business functions.

A Really Goode Job Gone Bad? Murphy Goode Learns a Hard Lesson in Social Media
June 27, 2009 – 6:30 pm | Comments
A Really Goode Job Gone Bad?  Murphy Goode Learns a Hard Lesson in Social Media

Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …

Case Study – Stimuluswatch.org
March 2, 2009 – 5:47 pm | Comments

Stimuluswatch.org allows citizens to see local government requests for stimulus-spending projects, add details, vote projects up or down and generally discuss the merit of each.  It is a great example of how the Internet lowers …