Thanks to everyone who attended the recent webinar.  Here are the slides from that presentation.  The “slideshare” icon will allow you to download the set from Slideshare.   I would love to hear any follow …

In the network economy Listening beats Talking:  Listening is another way of finding answers – and finding answers from new places – from customers, partners and employees outside of the leadership circle.    Why is this …

As Google turns 10 they posted a great summary about where collective intelligence is headed:
we’ll … see a rush of new devices customized to particular applications, and more environmental sensors and actuators, all sending and …

I am excited to be speaking at the upcoming Expo in New York -but more interested in hearing from this year’s line-up of speakers. Over the past few years the focus of the Expo …

Back in the early ’90s The Men’s Wearhouse’s George Zimmer would come on the radio and play audio recordings of happy customers. It always struck me that this was the quintessential, brilliant campaign. …

Here is a basic Web 2.0 overview (shortened due to time constraints) that I just gave to a group in Detroit:
[slideshare id=540228&doc=web2jmicheleross-1217801034380621-9&w=425]

Despite being a McKinsey subscriber, I had three separate people send this report to me via email (one was my dad). By that measure it is definitely good viral marketing. …

Despite being a McKinsey subscriber, I had three separate people send this report to me via email (one was my dad). By that measure it is definitely good viral marketing. …

A nice, big-picture view of Crowdsourcing a.k.a. Open Innovation, from Jeff Howe of Wired.
[youtube=http://www.youtube.com/watch?v=TCM7w11Ultk&hl=en&fs=1&rel=0]
The real question keeps coming back to how companies effectively harness this creative energy and create value. Meaning – how do traditional …

Starbucks has gotten a lot of attention recently. From the Return of the Jedi, Howard Shultz, come to save the Republic from the evil empire, to the launch of their idea exchange, to the imminent …