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The Evanglist’s Toolkit – Part One
September 30, 2008 – 11:37 am | 3 Comments

Thanks to everyone who attended the recent webinar.  Here are the slides from that presentation.  The “slideshare” icon will allow you to download the set from Slideshare.   I would love to hear any follow …

Listening Devices: Part One
September 27, 2008 – 5:44 pm | 2 Comments
Listening Devices: Part One

In the network economy Listening beats Talking:  Listening is another way of finding answers – and finding answers from new places – from customers, partners and employees outside of the leadership circle.    Why is this …

Instrumenting the world – The web as a sensory net
September 23, 2008 – 6:11 pm | 2 Comments

As Google turns 10 they posted a great summary about where collective intelligence is headed:
we’ll … see a rush of new devices customized to particular applications, and more environmental sensors and actuators, all sending and …

Web 2.0 Expo comes to NYC
September 7, 2008 – 2:36 pm | No Comment
Web 2.0 Expo comes to NYC

I am excited to be speaking at the upcoming Expo in New York -but more interested in hearing from this year’s line-up of speakers. Over the past few years the focus of the Expo …

Digital Storytelling – off the shelf
September 6, 2008 – 11:43 am | No Comment
Digital Storytelling – off the shelf

Back in the early ’90s The Men’s Wearhouse’s George Zimmer would come on the radio and play audio recordings of happy customers. It always struck me that this was the quintessential, brilliant campaign. …

Web 2.0 Presentation
August 8, 2008 – 8:52 am | No Comment

Here is a basic Web 2.0 overview (shortened due to time constraints) that I just gave to a group in Detroit:
[slideshare id=540228&doc=web2jmicheleross-1217801034380621-9&w=425]

McKinsey: The state of “Web 2.0″ holds some surprises
August 6, 2008 – 5:16 pm | One Comment
McKinsey: The state of “Web 2.0″ holds some surprises

Despite being a McKinsey subscriber, I had three separate people send this report to me via email (one was my dad). By that measure it is definitely good viral marketing. …

McKinsey: The state of “Web 2.0″ holds some surprises
August 6, 2008 – 5:16 pm | One Comment
McKinsey: The state of “Web 2.0″ holds some surprises

Despite being a McKinsey subscriber, I had three separate people send this report to me via email (one was my dad). By that measure it is definitely good viral marketing. …

Crowdsourcing – Weapons of Mass Creation
July 31, 2008 – 12:11 pm | No Comment

A nice, big-picture view of Crowdsourcing a.k.a. Open Innovation, from Jeff Howe of Wired.

The real question keeps coming back to how companies effectively harness this creative energy and create value. Meaning – how do traditional …

Starbucks – Episode 2: The Clone Wars
July 30, 2008 – 10:17 pm | 2 Comments

Starbucks has gotten a lot of attention recently. From the Return of the Jedi, Howard Shultz, come to save the Republic from the evil empire, to the launch of their idea exchange, to the imminent …