Home » Archive by Author

Articles by

BP and Social Media; Don’t Join the Conversation – Fix Your Problem
June 13, 2010 – 12:39 pm | 48 Comments
BP and Social Media; Don’t Join the Conversation – Fix Your Problem

BPGlobalPR, the fake Twitter account mocking BP has , at the time of this writing, over 150,000 followers.  It is dark humor – but it is humorous.

Many people have taken to social media to vent …

Salt and Privacy: The Food Industry and Facebook
June 1, 2010 – 4:44 pm | One Comment

The consistent argument is that people have an “insatiable appetite” for sharing, that privacy is dead and that this is a positive social development. This spin on privacy is also an abdication of reality and corporate responsibility.

Building a Social Business – Web 2.0 Expo Presentation
May 7, 2010 – 8:56 am | No Comment

I had the privilege to present at Web 2.0 Expo this past week.  Here is the SlideShare presentation: Building a Social Business.    I tend to hew to Stowe Boyd’s definition of a Social Business,
A social …

Etiquette isn’t an Algorithm
April 7, 2010 – 4:54 pm | One Comment
Etiquette isn’t an Algorithm

ensuring etiquette never has been nor ever will be the domain of automated surveillance, or platforms (online or off) that host literally billions of conversations. Not because of the technical challenges but because of the nature of etiquette itself. Etiquette is a social norm that is instilled through acculturation in your family, school, community and broader media diet. You do not arrive at good etiquette through policing but through culture and education more do you enforce etiquette through policy and punishment. Policy and punishment are guardrails but it is community norms that constrain bad behavior.

Using Twitter as a Prediction Engine
April 2, 2010 – 12:59 pm | One Comment

Reading the Fast Company article on how Twitter is being used now as an accurate means of predicting sales or behavior.  In this case movies.  While the application of Twitter as an effective prediction engine …

Social Media in Theory vs. Social Media In Practice
March 25, 2010 – 10:20 am | 3 Comments
Social Media in Theory vs. Social Media In Practice

John Battelle cited a post of mine today in his great FM Signal blog.   At issue were my thoughts on the Nestle Facebook fracas.  John makes a great point and his post helped me get …

Why Social Media May Not Be for You… (Yet)
March 23, 2010 – 4:37 pm | 5 Comments
Why Social Media May Not Be for You… (Yet)

A few months ago I wrote a post for Mashable titled: Why Social Media Isn’t For Everyone.   I wrote it out of direct experience counseling clients who were rightly concerned about the  risks of …

Architecture is Destiny
March 23, 2010 – 12:05 pm | One Comment
Architecture is Destiny

We tend to blame people and let architecture off the hook. But the structures we live within shape our behavior and govern what is possible just as the physical architecture of our towns both emerge from and reinforce the way we see world.

Be Vulnerable. Be Confident.
March 18, 2010 – 4:32 pm | 2 Comments

I am coming to believe that the most successful posture in business is best described as “Confident Vulnerability.” In most organizations we are terrified of saying something stupid, something that doesn’t make sense or of …

Join Me at Social Business Edge: NYC on April 19
March 15, 2010 – 1:35 pm | No Comment
Join Me at Social Business Edge: NYC on April 19

I am proud to be joining Stowe Boyd’s upcoming Social Business Edge as a speaker.  Stowe has been one of the leading thinkers on the Social Web and this event has a fantastic line up.   …