I just purchased Kevin Kelly’s new book, “What Technology Wants”.   When I met and interviewed Kevin two years ago we spoke about this theme (around minute 12) and so I thought I would repost …

Gaining attention in this world becomes as much about the science of standing out as the art of being outstanding. And every link forged is a form of currency exchange where the market favors the heavyweights.

And as the pace of connectivity and access points (mobile, tablets, connected devices) increase so will the rate of change. In this environment the only ones who will thrive are those capable of rapid, continuous adaptation at an organizational level.

The supply of our time remains fixed, so when demand soars you are left with but two options; cut back on the demands or reduce wasted time anywhere you can find it.

The critical insight in all of this is that “Digital” is not an economic reconfiguration as much as it is a social reconfiguration.

I am always struck by how powerful it can be to be driven by a single, counterintuitive question.
Consider this one: In early 2007 the Spanish bank BBVA asked IDEO to re-think their self-service channel …

The Paradox about the future is that not everyone arrives there at the same time.

Cover of Money and the Meaning of Life

So many of us are driven by an ambition that informs our everyday choices.   Choices that, when summed, have a defining effect on every aspect of our lives; …

When checklist cultures meet non-checklist cultures – the clash can be ugly. Much of the difficulty that “digital” people have with integrating their discipline with others (traditional PR or marketing for instance) derives from this culture clash.

I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …