The gap between intentions (brand and messaging) and actions (product/service quality and public review) is the distance any organization now needs to bridge in their planning.

While Marketing and Communications tend to think of audiences, social media revolves around communities. What they have in common is the notion of what interests them.  An audience might be interested in cars, so …

The great game on the Internet is to own as many of the disparate pieces that make up The Internet Operating System.   The pieces of this puzzle are many (and well covered in Tim O’Reilly’s …

The media is framing Google Plus as a direct competitor to Facebook – either Google Plus or Facebook.   After a few hours with it – I think this is the wrong framing.
Despite the fact that …

We are hurtling towards a world of total information capture where email, texting, instant message and mobile video are documenting our everyday speech and action – in effect rendering all speech as text. There will be few places to “talk” without that talk being given the weight and permanence of text.

Applied to business, Collaboration is the promotion of more efficient means of sharing knowledge and a more effective means of making decisions. Technology plays a big role in the former, but it isn’t the complete package. Technology alone doesn’t give an organization collaboration – it gives it information flow by connecting people. How an organization can effective decision-making is all about culture

The past 150 years have seen an enormous consolidation of power in the hands of professionalized medicine.   What if we are at the turn of the tide – where increasingly our health (typically the domain …

Recently I had to jot down a few talking points  on some ways that the network economy is impacting business strategy.   I dealt with about three trends.  Below is the first set:

1.
Everything that can be …

A Social Media Architecture is defined as “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

I had the good fortune to present on a subject I am calling “social media architecture” yesterday at the iStrategy conference in Amsterdam.    I have been thinking on this subject (and being informed by work …