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Relationships Beat Transactions
July 5, 2009 – 7:59 am | View Comments
Relationships Beat Transactions

Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …

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Masters of Media: It’s all about intimacy
July 3, 2009 – 10:36 am | View Comments
Masters of Media: It’s all about intimacy

Bing Crosby was the first person to use a microphone to croon.  Bing realized the microphone allowed the performer to deliver an intimate performance.  You didn’t need to shout to be heard at the back …

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A Really Goode Job Gone Bad? Murphy Goode Learns a Hard Lesson in Social Media
June 27, 2009 – 6:30 pm | View Comments
A Really Goode Job Gone Bad?  Murphy Goode Learns a Hard Lesson in Social Media

Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …

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Michel Foucault and Social Media Group Think
June 25, 2009 – 5:37 pm | View Comments
Michel Foucault and Social Media Group Think

“We know what we do.  We know why we do what we do.  What we don’t know is what what we do does” – Michel Foucualt*

@lucatoledo reminded me that it is the 25th anniversary …

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Twitter, Iran and the Social Nervous System
June 23, 2009 – 4:44 pm | View Comments

Today Ken Majer – change-agent and leadership guru to many large corporations -  asked for my opinion on why Twitter was receiving so much attention – how much of it is well deserved, how much …

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Name, Rank and Serial Number. Managing Online Identity – and Just who is Joshua Ross anyway?
June 17, 2009 – 9:21 pm | View Comments
Name, Rank and Serial Number.  Managing Online Identity – and Just who is Joshua Ross anyway?

People don’t call telephone numbers – people call people. (ripped and reapplied from the NRA slogan)  Despite that truism, numbers have historically  been the most convenient way to designate the people we want to reach.  …

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Platforms Beat Applications
June 12, 2009 – 6:06 pm | View Comments
Platforms Beat Applications

Platforms beat applications.  OK -    So what is a platform?  The nomenclature of platforms and applications arise from technology but I will use a low tech retail metaphor.   An application in this analogy is …

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The Lean Startup – Interview with Eric Ries
May 28, 2009 – 4:14 pm | View Comments

I have had the privilege to do some work recently with Eric, author of the Lessons Learned blog — Eric’s basic premise is that a startup needs to maximize its resources and have a relentless focus on creating tight, iterative decision loops. A lean startup is defined by
1. Leveraging already-existing software and services whenever possible
2. Using Agile development to quickly prototype, test and deploy functional code
3. Aggressively testing reality every chance they get with REAL customers

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The Other Side of Social Media – Part Three – The Digital Panopticon
May 23, 2009 – 8:53 pm | View Comments
The Other Side of Social Media – Part Three – The Digital Panopticon

This post is part three of a series raising questions about the mass adoption of social technologies. Here are links to part one and two. These posts will be opened to live discussion in an …

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The Other Side of Social Media – Part Two
May 22, 2009 – 8:50 pm | View Comments

This post is part two of the series, “The Question Concerning Social Technology”. That appeared on Radar. Part one is here. These posts will be opened to live discussion in an upcoming …

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