The trends that disrupted the news industry – more digitisation, more connectivity, more mobility, more sociality – completely rewire not only the business model of news but also customer behaviour and expectations.
We are all headed towards our own Dark Valley. Getting through it has little to do with future-gazing. It has everything to do with the will to change, the structural agility to adapt and a form of leadership willing to hear and speak hard truths.
While I respect the idea of a CDO, I am not convinced that it can work… yet. Why? Because each of the above domains is vast and deep. Most organisations have a hard enough time giving a digital marketing officer proper room and respect to succeed. The concept of a CDO expands what is an already (often) dysfunctional relationship. Further, the very notion that what is “digital” should be compressed into a single figurehead is something is a dubious presumption.
Seeing into the future is often just about plotting the graph line of changes we have already seen taking place.
Computer displays thirty years ago were just green text on black screens… Gradually we have seen …
t is this state of mind that mixes the familiar with the not-taken-for-granted that I call the Resident Tourist.
A robust search strategy is one where the content you produce and the social profile you cultivate represent the authentic ambition and point-of-view that your company has.
In many cases an organization needs to seek out its “best self” – the parts of it that exemplify where it wishes to go. This is always a process.
Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?
Recently I put to paper what I mean when I use the word strategy. In a sentence:
Strategy is the art of choice that involves defining a clear intention, conducting a sober assessment of means and …
If you can significantly improve the user interface to complete the job better, faster, cheaper you can disrupt the status quo. Even in a saturated, hyper competitive marketplace.