Article Archive for August 2014
While I respect the idea of a CDO, I am not convinced that it can work… yet. Why? Because each of the above domains is vast and deep. Most organisations have a hard enough time giving a digital marketing officer proper room and respect to succeed. The concept of a CDO expands what is an already (often) dysfunctional relationship. Further, the very notion that what is “digital” should be compressed into a single figurehead is something is a dubious presumption.
Seeing into the future is often just about plotting the graph line of changes we have already seen taking place.
Computer displays thirty years ago were just green text on black screens… Gradually we have seen …