Article Archive for February 2014
A robust search strategy is one where the content you produce and the social profile you cultivate represent the authentic ambition and point-of-view that your company has.
In many cases an organization needs to seek out its “best self” – the parts of it that exemplify where it wishes to go. This is always a process.
Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?