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Article Archive for February 2014

Humans Vs. Robots: The Need for a Robust Search Strategy
February 16, 2014 – 7:45 am | No Comment
Humans Vs. Robots: The Need for a Robust Search Strategy

A robust search strategy is one where the content you produce and the social profile you cultivate represent the authentic ambition and point-of-view that your company has.

The Value of Pretending
February 10, 2014 – 7:30 am | No Comment
The Value of Pretending

In many cases an organization needs to seek out its “best self” – the parts of it that exemplify where it wishes to go. This is always a process.

Digital isn’t a Channel
February 3, 2014 – 10:00 am | No Comment
Digital isn’t a Channel

Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?