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Article Archive for March 2013

Real Time = More Time
March 26, 2013 – 10:15 am | No Comment
Real Time = More Time

My last post focused on responsiveness in communications as a source of competitive advantage.  As the world glorifies the rise of real-time communications I wanted to make a short point on a less-considered …

Social Media’s 2.0 Moment
March 24, 2013 – 4:12 am | No Comment
Social Media’s 2.0 Moment

The kernel of the argument I will make is that the social web is pressuring organizations to accelerate all forms of communications from “batch” processing to real-time interaction. The result is an fundamentally different approach to how a marketing/communications organization needs to be structured and serviced.