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Article Archive for January 2012

Sign of the Times – How Politicians Use Social Networks
January 19, 2012 – 7:26 am | No Comment
Sign of the Times – How Politicians Use Social Networks

I will leave the arguments about PIPA and SOPA to others (particularly Tim O’Reilly’s response).  What I found particularly interesting in this dispatch on how PIPA met it’s end is how the politicians chose to …

What Fans Want? A Skeptics View.
January 10, 2012 – 9:14 am | 2 Comments
What Fans Want?  A Skeptics View.

According to a much quoted study of reasons why people follow a brand (that is Like or subscribe to a brand on a social media property), it is discounts and promotions (36% on Facebook / …