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This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field …

A Social Media Architecture is “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”

However, as we move from social media as a novel new means of building relationships, to a mission critical part of the business infrastructure the terms of success will move from isolated pages and campaigns to connectedness and coordination .

I have recently published an eBook on  ”social media architecture.”  I will be posting much of the content serially on this blog over the coming weeks.  However the best way to read it is to …