Article Archive for October 2011
This post is part of an ongoing series taken from my eBook on Social Media Architecture; a Field Guide to Unifying your Social Media Presence. You can download the entire book here.
A Social Media Architecture is “A structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence”
However, as we move from social media as a novel new means of building relationships, to a mission critical part of the business infrastructure the terms of success will move from isolated pages and campaigns to connectedness and coordination .
I have recently published an eBook on “social media architecture.” I will be posting much of the content serially on this blog over the coming weeks. However the best way to read it is to …