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Article Archive for July 2011

The World of the Future Will Not Be Served by the Organization of the Present
July 14, 2011 – 5:08 pm | One Comment
The World of the Future Will Not Be Served by the Organization of the Present

The gap between intentions (brand and messaging) and actions (product/service quality and public review) is the distance any organization now needs to bridge in their planning.

Social Media is more Like a City than a Concert Hall
July 5, 2011 – 7:00 am | One Comment
Social Media is more Like a City than a Concert Hall

While Marketing and Communications tend to think of audiences, social media revolves around communities. What they have in common is the notion of what interests them.  An audience might be interested in cars, so …

Google Plus, The Great Game and why Social is the One Ring to Bind the Internet OS
July 3, 2011 – 4:23 am | 6 Comments
Google Plus, The Great Game and why Social is the One Ring to Bind the Internet OS

The great game on the Internet is to own as many of the disparate pieces that make up The Internet Operating System.   The pieces of this puzzle are many (and well covered in Tim O’Reilly’s …

As the Name Suggests: Google Plus will be an “And” not an “Or”
July 2, 2011 – 12:07 pm | 3 Comments
As the Name Suggests: Google Plus will be an “And” not an “Or”

The media is framing Google Plus as a direct competitor to Facebook – either Google Plus or Facebook.   After a few hours with it – I think this is the wrong framing.
Despite the fact that …