When checklist cultures meet non-checklist cultures – the clash can be ugly. Much of the difficulty that “digital” people have with integrating their discipline with others (traditional PR or marketing for instance) derives from this culture clash.

I have been watching the Old Spice phenomenon with interest and admiration so don’t get me wrong; it will set the bar for great, creative work in advertising but is it a high point for …

The title of this post is a quote from Kevin Kelly.  I was reminded of it when I read this brief entry in Boing Boing, titled, “Winds howl over the deserted moonscape behind Rupert Murdoch’s …

I’ve come to the conclusion that meetings are good.   And we need more of them – not less.
Most executives have a knee-jerk reaction against meetings; they are a waste of time.   Employees couldn’t agree …

This leads to an obvious assertion that has huge implications: Over time businesses that “get” social and adhere to a social contract will thrive – while those that do not, will wither.