ensuring etiquette never has been nor ever will be the domain of automated surveillance, or platforms (online or off) that host literally billions of conversations. Not because of the technical challenges but because of the nature of etiquette itself. Etiquette is a social norm that is instilled through acculturation in your family, school, community and broader media diet. You do not arrive at good etiquette through policing but through culture and education more do you enforce etiquette through policy and punishment. Policy and punishment are guardrails but it is community norms that constrain bad behavior.

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Reading the Fast Company article on how Twitter is being used now as an accurate means of predicting sales or …