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Article Archive for July 2009

Social Media Guidelines – The Sequel
July 30, 2009 – 8:29 am | One Comment
Social Media Guidelines – The Sequel

Thanks to everyone who attended today’s webcast.   As promised, I wanted to put some supporting materials online for you.   If you have any questions I will answer them here in the comments area.
There are two …

In Defense of Social Media (at least some of it)
July 23, 2009 – 10:48 am | No Comment

This is a cross-post of a recent Radar piece I wrote
Scott Berkun just posted a great rant titled, Calling Bullshit on Social Media.  I suggest everyone read it.  Berkun raises good  points – and I …

Social Media Blurs the Lines between Business Functions
July 17, 2009 – 10:46 am | No Comment
Social Media Blurs the Lines between Business Functions

This single screen capture from Peets Tweets is a great example of how Social Media blurs the boundaries between business functions.

Establishing Your Corporate Social Media Policy
July 14, 2009 – 9:55 am | 2 Comments

Recently I wrote an article for Forbes magazine entitled, A Corporate Guide to Social Media. It struck a nerve.  I have received a lot of direct email from executives asking questions and providing some of …

Relationships Beat Transactions
July 5, 2009 – 7:59 am | 2 Comments
Relationships Beat Transactions

Here are four key principles for creating a better business in the network economy:
· Listening beats Talking
· Open beats Closed
· Relationships Beat Transactions
· Questions beat Answers
I have been going into details on each (very …

Masters of Media: It’s all about intimacy
July 3, 2009 – 10:36 am | No Comment
Masters of Media: It’s all about intimacy

Bing Crosby was the first person to use a microphone to croon.  Bing realized the microphone allowed the performer to deliver an intimate performance.  You didn’t need to shout to be heard at the back …