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Article Archive for June 2009

A Really Goode Job Gone Bad? Murphy Goode Learns a Hard Lesson in Social Media
June 27, 2009 – 6:30 pm | 3 Comments
A Really Goode Job Gone Bad?  Murphy Goode Learns a Hard Lesson in Social Media

Murphy Goode, a Sonoma County winery, set up a promotion that looks great on paper:
We want to hire a social media whiz (your title will be “Murphy-Goode Wine …

Michel Foucault and Social Media Group Think
June 25, 2009 – 5:37 pm | No Comment
Michel Foucault and Social Media Group Think

“We know what we do.  We know why we do what we do.  What we don’t know is what what we do does” – Michel Foucualt*

@lucatoledo reminded me that it is the 25th anniversary …

Twitter, Iran and the Social Nervous System
June 23, 2009 – 4:44 pm | One Comment

Today Ken Majer – change-agent and leadership guru to many large corporations -  asked for my opinion on why Twitter was receiving so much attention – how much of it is well deserved, how much …

Name, Rank and Serial Number. Managing Online Identity – and Just who is Joshua Ross anyway?
June 17, 2009 – 9:21 pm | 5 Comments
Name, Rank and Serial Number.  Managing Online Identity – and Just who is Joshua Ross anyway?

People don’t call telephone numbers – people call people. (ripped and reapplied from the NRA slogan)  Despite that truism, numbers have historically  been the most convenient way to designate the people we want to reach.  …

Platforms Beat Applications
June 12, 2009 – 6:06 pm | One Comment
Platforms Beat Applications

Platforms beat applications.  OK -    So what is a platform?  The nomenclature of platforms and applications arise from technology but I will use a low tech retail metaphor.   An application in this analogy is …